Forever 21 Mixes Street Style with WTF

You all know the poses. The familiar shoe gazing, thoughtful glances and “Oh, I didn’t notice you there. I was just lounging awkwardly in front of this brick wall” look many fashion bloggers have come to adopt.

But all navel gazing aside, many of us (myself included) have come to expect and enjoy the sometimes quirky, mostly fabulous street style of the individual girl with a budding blog or built from the ground-up personal brand. So when I saw everyone’s favorite and simultaneously not so favorite fashion retailer was getting in on the action, I didn’t really know what to think.



Look familiar? Forever 21 recently rolled out a new lookbook of priced to move pieces, which they have dubbed their “Exclusive Designs” collection. Im assuming this means none of these items have been ripped off from anyone else. No, this cluster eff is ALL on them.

The WTF is all too familiar, with heavy favoritism paid to crochet, mesh, the ass cape trend and whatever the 9 lb baby Jesus this is:


I can only assume that wide-eyed look is due to the approaching villagers with pitchforks and torches, just off camera.

But I digress. What’s really interesting about this new development in Forever 21′s online catalog is not the offensive levels of salmon colored, mismatched neon crochet. It’s the dilemma of whether of not this presentation tactic makes those WTFs more alluring.

I mean, does this photo make me more likely to purchase and wear a mini dress length fishing net?


Or does this?


Well, since it’s Friday and my brain only works at 33% power, maximum on Fridays, I’m asking YOU to BE THE JUDGE.

Let me know in the comments what you think of Forever 21′s more editorial online look.

Forever 21, Not Sure if WTF or Wonderful.


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7 Responses to Forever 21 Mixes Street Style with WTF

  1. Tara

    I hate it when companies “style ” their product shots. What I want to see is that item - not that item under a jacket, or tucked into a high-waist pair of pants. I want to see it straight on, from the back, untucked. I like how Anthropologie does it - more often then not, they show the product (usually on a mannequin, but I can deal) from all angles and in addition, they throw in a fancy styled shot (example: This way the consumer can see the product as it is, as well as how the store would put it into an outfit. Best of both worlds.

  2. Tara

    Okay I probably should have clicked through to their new styles before commenting. Now I see they’re just doing it more like Anthro. So never mind. I approve. Sorta. That shirt is still fishnetty and weird.

  3. ID

    I would always be more interested in the original pics since the accent is on the clothes, which you can see better than on the “stylized” pictures. But I like the style suggestions that come with them.

  4. Meghan

    While I can’t ever see buying the piece, the styled photo does make the piece look more…alluring(?) to buyers, for lack of a better word. I’m interested to see if they keep with this new-to-them way of presenting their clothes.

  5. That cape is a total WTF!

  6. Lady Di

    The green cape could be very useful in many ways: Sudden downpour? You’re ready! Fresh out of table cloths? Your table is safe! Have a lot of “johns” waiting to do business? No time-wasting clothes needed! Stranded in the wilderness? Search planes can see you from miles away! …I could go on and on….

  7. I have to say that the “fashion blogger” allure of outside pics makes it seem more wearable, as in: “someone is actually wearing this in public, I might want to as well” - not sure if that makes sense.

    I kind of had to take a second look at the fishnet dress, because against a white background it looks hideous in all its glory, but outside against a wall….it blends and seems less offensive.

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