WTFrom the Archives – The 11 Items Helping Forever 21 Sell Their Religion

AUGUST 5, 2011

We all knew this day would come.

The day when the ultra-religious views of Forever 21′s owners crept out from under their signature yellow bags and onto their shelves.

They’ve always had a penchant for crosses. A sizeable chunk of their accessory stock is crosses. Bedazzled, jazzled, rhinestone dipped and covered in colorful bling, but crosses none the less. Not a biggie. Madonna, anyone?  But on my most recent visit to the Glendale Galleria’s Forever 21 store and then again while browsing their online catalog, I noticed a disturbing trend in the graphic tees. Some were just hinting at a shadow of religion, which I’ve seen before from them, but NOW? Now there are items going Holy balls to the wall with tops that have what reads like  scripture on them.

Faith Knit Tee: $9.00

Jesus [Heart] You Top: $9.00

Holy Fringe Tank: $13.80

Jesus [Heart] Me Crop Top: $12.80

God Cropped Burnout Tank: $13.80

Cropped Thank God Burnout Top: $17.80

Price/Name unknow - A reader from London sent this in.

I left out the numerous tops with just crosses on them (bedazzled, bejewelered, drag-queen-like crosses) because I thought it would probably be repetitive, but I believe this is a good sampling of the Christian clothing crusade.

In itself, standing alone, the phrase, “Jesus Loves Me” or the word “Holy” splattered across a cheap crop top and worn by some pre-teen Bible thumper doesn’t bother me. I don’t care about your religion. That is, until you use it to make me feel uncomfortable or in a way I think may be preachy.

That’s where THESE tops comes in:

Yours Eternally, God: $13.80

Pray: $14.80

Three Words: $14.80

God Will Guide: $14.80

Amidst the forgettable crosses and Jesus love, THIS stuff jumped out at me, tapped me on the shoulder and whispered, “You are no longer in a store. Welcome to the Sunday morning service you did not sign up for. Now get to prayin’ sinner!”

So, how do you feel about this? Are you alright shopping for deals with a side of Lord and Savior or do you believe in separation of Church and Style?

Forever 21, WTFWJD?

12 Comments

Filed under Straight WTF

12 Responses to WTFrom the Archives – The 11 Items Helping Forever 21 Sell Their Religion

  1. Lindsay

    Holy fringe indeed!

  2. As a Really Bad Christian, I have no problem with this. My issue is how they sell this shirts beside “suggestive” clothing. Mixed messages much.

    And also wearing a shirt that just says “GOD” is just WEIRD.

  3. Melora

    I don’t really love these, especially the more revealing ones, but I am still partial to the one they used to sell that says “Holier Than Thou” and has the back covered in holes. I would wear that just for the pun.

  4. Haha I remember taking that picture!

  5. Kim

    I see nothing wrong with this at all, ultimately the risk is only on them as they already know it will probably turn off a certain segment of their customer base (see the tone of this article lol). So if you don’t like it, don’t buy it, and also don’t act like you’re entitled to them changing their designs to suit your own taste, and complain about freedom of speech when the company tries to sue you but then protest them exercising that right themselves ;)

  6. Lisa

    At least they were classy enough to pair (ill-fitting) high-waisted shorts with the “God” crop top.

    I admit that I don’t really know anything about Forever 21′s clothing production and that I’m ashamedly too lazy to research it, and I’m fully aware that I’m a hypocrite b/c I shop there on occasion, but you think they’d express their Christian beliefs by, oh, you know, not relying on slave labor for manufacture of their clothes or the gathering of their raw materials. (Once again, I have no evidence that Forever 21 does this, only the knowledge that most of our products are produced by veritable slaves.)

  7. Nicole

    God shall come downeth upon the fashion victims wearing these atrocious abominations of cloth and SMITE THEE.

  8. Renee

    It’s no secret the Forever 21 is a Christian based company. Just read the bottom of their bags. This is not a federal based corporation; they can sell whatever the heck they want (which they obviously do, hence the website!). Next you’re going to get on In N Out for posting a verse on the bottom of their cups! If you don’t like it, don’t buy it!

    As a Christian, I find the shirts tacky, but I do like that they sell them.

  9. J

    Is the “God” one sarcastic? As in, God this shirt is awful? ;-)

    Overall I like them. If you want religious clothing it’s nice that there are options and some of them are cute. F21 has had a Bible verse printed on the bottom of their shopping bag since before I was 21. Never known for sure what that was about, but these shirts seem in line with that.

  10. i really want to see where do you buy clothing.

  11. justme

    And to think: all this time I thought the titty crosses just looked silly. Turns out, they were trying to save my soul.

  12. Kimberly Wright

    They’re not forcing you to be in their store?!

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