There’s something special about the header images in Forever 21′s online catalogue. Their questionable assemble choices are a high contrast oddity which changes season. I usually enjoy their ridiculousness and this shot from the online accessories department is no different.
Well, it’s a little different.
Yes, those ladies are glossy and shiny and their hair looks like woven silk dipped in gold and bronze. Yes, they are sporting Forever 21′s signature bright colors, big stripes look. But what’s with the giggling?
Why can’t I shake the feeling they can see me through the computer screen and that they are also whispering unfavorably about my thighs?
They’re all like, “I think she’s eating carbs.”
And I’m all like, “Bitch, don’t judge me. This muffin is delicious.”
Forever 21, Mind your Business.
Its pretty obvious to most anyone who’s ever read even a little of this blog that I’m more than a bit interested in Forever 21. Their wheelings and dealings. The constant abuse of pleather and rosettes. Underwear product shots that are borderline nasty mag level.
But for all it’s short comings and readily available WTFs, it can’t be denied Forever 21 is doing something rather different in the retal arena when it comes to their stores.
Their gigantic, Costco sized, multi-floor stores that make returning a skirt feel like an epic, three-part quest to return The One Ring to the Land of Mordor in the fires of Mount Doom.
But I nerdgress…
Using this strange obsession, I have set out to catalogue the most interesting and the largest of Forever 21′s locations using Intersect.com‘s collaborative mapping and timeline tools.
I’m still looking for more of YOUR PICS from Forever 21 stores to use in this project, so if you have any photos of Forever 21 stores, inside or out, send them to Racheldkane@gmail.com.
In the meantime, check out my Huffington Post piece on the phenomenon that is Forever 21′s penchant for filling 150,000 square feet of retail space with poly blends and beads.
YOU CAN ALSO VIEW MY FULL ALBUM OF FOREVER 21 STORES FROM AROUND THE WORLD on Intersect.com.
Helping you celebrate your inalienable right to look retarded at family barbecues.
You all know the poses. The familiar shoe gazing, thoughtful glances and “Oh, I didn’t notice you there. I was just lounging awkwardly in front of this brick wall” look many fashion bloggers have come to adopt.
But all navel gazing aside, many of us (myself included) have come to expect and enjoy the sometimes quirky, mostly fabulous street style of the individual girl with a budding blog or built from the ground-up personal brand. So when I saw everyone’s favorite and simultaneously not so favorite fashion retailer was getting in on the action, I didn’t really know what to think.
Look familiar? Forever 21 recently rolled out a new lookbook of priced to move pieces, which they have dubbed their “Exclusive Designs” collection. Im assuming this means none of these items have been ripped off from anyone else. No, this cluster eff is ALL on them.
The WTF is all too familiar, with heavy favoritism paid to crochet, mesh, the ass cape trend and whatever the 9 lb baby Jesus this is:
I can only assume that wide-eyed look is due to the approaching villagers with pitchforks and torches, just off camera.
But I digress. What’s really interesting about this new development in Forever 21′s online catalog is not the offensive levels of salmon colored, mismatched neon crochet. It’s the dilemma of whether of not this presentation tactic makes those WTFs more alluring.
I mean, does this photo make me more likely to purchase and wear a mini dress length fishing net?
Or does this?
Well, since it’s Friday and my brain only works at 33% power, maximum on Fridays, I’m asking YOU to BE THE JUDGE.
Let me know in the comments what you think of Forever 21′s more editorial online look.
Forever 21, Not Sure if WTF or Wonderful.
Just a short day after Forever 21 came under fire for alleged illegal labor practices, yet another independent artist is accusing the international retail giant of stealing their design and slapping it on a cheap tee.
According to his Twitter account, New York based artist Jon Contino was shocked when a friend sent the link for the above tee on the left side currently being sold by Forever 21 online and in stores around the country.
Contino created the piece, with it’s distinctive scrawled text over an even more distinctive anchor design, for his wife as a token of love. Turns out she wasn’t the only one who thought it was awesome.
Now, this is not, by any stretch, the first time Forever 21 has been accused of stealing designs, patterns and intellectual property from artists, so the similarities between their tee and Contino’s art does not surprise me.
But as a consumer? Someone who has a choice in where she spends her money and can make my opinions know through that choice? This does disappoint.
As of 6pm PST, this item is no longer available online. I figured that would happen. Guess who took a screenshot, bitches?
Forever 21, WTF?
Reader Anjanie caught her local Forever 21 mannequins dropping it like it was ever so hot this week.
I have to admit, it looks less like dancing and more like someone in a line outside a Hollywood club who dropped their birth control pill on the sidewalk and is trying to pinch it off the curb between their press on nails.
Forever 21, Ohh, girl, no.
I was smack dab in the middle of a long car ride into Michigan when I heard a report on satellite radio about fake sales, the practice of retailers over inflating prices so they can later offer deep discounts without taking a real big hit.
The consumer assumes they’ve gotten a good deal and the retailer doesn’t lose their shirt. It’s a fundamentally dishonest way to go about doing things, but in the end, everyone is usually happy and the costumer if mostly none the wiser.
Well, WTForever 21 reader Shannon got wise to Forever 21 this month in a most alarming way.
According to Shannon, she purchased the below pictured top online at Forever21.com during a clearance sale for $15.99.
She thought she was getting a good deal. That is, until the top actually came in the mail and she took a gander at the tag attached to it.
While Forever 21 had sold the top online at an allegedly discounted rate of $15.99, the tag on the tastefully bedazzled tee she received read $15.80.
A FINAL SALE, NOT RETURNABLE $15.80 that, according to Shannon, they charged her $15.99 for ON SALE.
This takes fake sales to a whole new level and “Go fuck yourself, customer” sentiment into Olympic Gold standard stratosphere. Yes, it’s only a $.19 difference, but that small difference sends a big message. The big message being “We quite literally give approximately zero fucks about even LOOKING like we give zero fucks.”
Well, Forever 21, I’ve got a message for you. Probably familiar with it by now. It’s an oldie but a goodie.
Forever 21, WTF?
Now just look at this.
This right here is a damn shame.
Abstract Painting Dress: $15.80
This looks like something Grace Jones would have worn on a Mardi Gras float in 1983.
Why anyone would want to look like Chiquita Banana’s meth head step daughter is beyond me.
Forever 21, WTF?
There’s only one explanation for these inexplicable jeans.
Lace Inset Bell Bottom Jeans: $29.80
Forever 21 has allowed a roadie for Prince to design some of their clothes.
Forever 21, Why are you Allowing Unqualified Prince Fans to Make Clothing?
I’ve always been a little afraid of mannequins. Their off kilter wigs and wooden skin tone. The fact that they come apart at the limbs, neck and waistline. And the worst, their fabricated stares and bizarre, contorted poses.
Not all display dolls are created equally. They range from the eerily attractive to the freakishly formed, with faceless, colorless and hairless mannequins landing right on the top of the goosebumps inducing heap.
Like this trio of lacquered idiots.
Instead of striking shoppers as interesting and avant-garde, these mannequins simply look like over-zealous, soft headed lunatics whose handlers dressed them in the dark and pushed into the road to direct traffic.
If only merciful tragedy (or a large truck) would strike.
Forever 21, Why do you Insist on Scaring People with your Life Size No Face Dolls?